✦ Open to Work
Seth Hursh
✦ Open to WorkMarketing Manager - Owner Growth (acquisitions)
Rockford, Michigan · 6 yrs in STR · Remote
About
I’m a growth-focused marketing leader specializing in short-term rental, vacation rental, and franchise growth. In my role as Marketing Manager for Owner Growth, I develop and execute strategies designed to attract qualified property owners, generate new management opportunities, and help franchise markets build stronger pipelines. My experience spans regional marketing, owner acquisition, demand generation, paid media, direct mail, programmatic advertising, CRM, email, and localized go-to-market strategy. I’m particularly focused on connecting marketing activity to measurable business outcomes—not just leads, but qualified opportunities, conversions, and long-term growth. I bring a unique perspective from working at the intersection of marketing, sales, and the vacation rental industry, with experience building campaigns around local market dynamics and homeowner behavior. I enjoy turning data and market insights into practical marketing programs that franchisees and operators can actually use. At the core of my approach is simple: build awareness, create demand, generate qualified owner leads, and turn those opportunities into profitable growth.
Core Skills
Experience
Marketing Manager - Owner Growth
Casago · Remote
2022-04 – Present
Lead owner acquisition and growth marketing initiatives supporting Casago franchise markets across multiple U.S. regions. Develop and execute localized, multi-channel marketing strategies designed to generate qualified vacation rental property-owner leads and drive new management opportunities. Manage a $500K programmatic advertising budget through Simpli.fi, overseeing agency strategy, campaign development, creative assets, targeting, URLs and UTMs, performance reporting, and ongoing optimization. Evaluate campaign results and make strategic recommendations on channel distribution and media investment to improve reach, lead generation, and owner acquisition. Partner with franchisees and sales leadership to align marketing programs with local growth objectives, identifying market opportunities and developing campaigns around homeowner acquisition, brand awareness, and demand generation. Develop and manage integrated marketing programs across programmatic display, paid media, direct mail, email, CRM, and localized campaigns, using market insights and performance data to refine targeting, messaging, channel mix, and conversion strategies. Bring 12+ years of marketing experience spanning regional, acquisition, demand generation, growth, and go-to-market marketing, with a proven ability to connect marketing strategy to measurable pipeline and revenue outcomes. Delivered $4.9MM in pipeline and $2.83MM in closed-won revenue in 2025 alone through optimized lead targeting and regional campaign mix. Influenced $12.6MM in opportunity value and $8MM in closed-won revenue since 2022 across 186 won opportunities.
Tools & Software
CRM
Education
University of Michigan - Flint