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Marketing Director | Vacation Rental Growth | Outer Banks Specialist

Kill Devil Hills, North Carolina · 15 yrs in STR · Hybrid

Kill Devil Hills, North Carolina15 yrs in STRhybrid

About

I help vacation rental and hospitality companies grow revenue by getting the partnerships, retention, and marketing systems right, not just running more ads. 15+ years in the Outer Banks vacation rental industry, from managing guest satisfaction teams early on to now leading marketing and business development for a large multi-property portfolio. At KEES Vacations, I've led significant revenue growth since 2020 by building the owner and partner relationships that make growth durable, high owner retention, strong guest return rates, and strategic partnerships across OTAs, realtors, and tourism bureaus. Before that, I led digital marketing at Outer Beaches Realty, driving double-digit revenue growth and managing a large-scale CRM, social following, and email program. Earlier, I learned the vacation rental business and built a customer retention program at Twiddy & Company to significantly grow repeat business.

Core Skills

Market AnalyticsexpertTeam LeadershipexpertBrand DevelopmentexpertCX StrategyexpertTraining & DevelopmentexpertSales & Business DevelopmentexpertMarketing & ContentexpertTechnology / ProductexpertPortfolio ExpansionexpertOnboarding (Owners)expertOnboarding (Guests)

Experience

Marketing Director

KEES Vacations · Outer Banks, NC

2020-09 – Present

Leveraging data and insights for industry-leading vacation rental company on the Outer Banks of North Carolina. Oversee business development and digital marketing team efforts ensuring growth, profitability, and brand alignment Build and manage strategic partnerships with property owners, vendors, realtors, and local tourism bureaus Lead market expansion initiatives analyzing consumer trends, demand patterns, and analytics to onboard high value properties

Properties Managed: 300

Marketing Manager

Outer Beaches Realty · Hatteras, NC

2018-02 – 2020-09

Marketing Manager for the most recognized real estate brand on Hatteras Island. I develop Marketing strategy for 400+ vacation rental properties and a sales team operating on the Outer Banks. Directly responsible for managing a growing team of 3 Marketing Associates and 1 Intern Facilitate growth between Sales, Property Recruitment, and Guest Services team Drive organizational brand changes while following operational goals Copywriting, content, public relations and partner relationship management Website development with a strict focus on conversion optimization NAVIS certified Marketing CRM user

Properties Managed: 400

Tools & Software

Channel Manager

Rentals Unitedintermediate

Revenue

Key Data Dashboardintermediate

Guest Comms

Breezewayintermediate

Maintenance

Breezewayintermediate

Other

Canvaintermediate

DocuSignintermediate

Microsoft 365intermediate

Google Workspaceintermediate

Education

Virginia Tech

Bachelor of Applied Science in Hospitality and Tourism Management

Sep 2004 – May 2008

Marketing Associate

Twiddy & Company · Outer Banks, NC

2011-03 – 2018-02

-Created and posted creative campaigns and content including aerial videos, home tour videos, weekly interviews, podcasts, home photos, and helpful blogs on Facebook, Twitter, Instagram, and Youtube. -Online Reputation Management. Responsible for acquiring, watching, responding, and reporting online feedback on Facebook, Instagram, Twitter, Yelp, Tripadvisor, Google, local forums and e-mail. -Managed 5 employees on the weekend welcome committee with weekly turnover in-season averaging over 15,000 rooms with rates ranging from $500-$35,000/week. -Built and lead internal VIP program to ensure high-end customer loyalty and repeat business

Properties Managed: 1000