Natasha Osborn

As a fractional distribution strategy and listing optimization expert supporting Property Management Companies (PMC) across the US and beyond, I help Short Term Rental (STR) Managers turn “good enough” OTA listings into reliable revenue engines. I bring together data, technology, and real-world cross-functional hospitality experience to help your listings shine on Airbnb, Vrbo, Booking.com, and niche channels — all with the goal of simplifying complexity, fixing hidden inefficiencies, and driving sustainable revenue. With 25+ years in hospitality, tourism, and marketing, I’ve built brands, launched startups, led major events (including the Olympic Games), and spent 6+ years in vacation rental property management across Operations, Reservations, Revenue Management, and Marketing. I’ve also been an STR host since 2012, so I understand the guest journey from a holistic cross-functional and entrepreneurial lens. How I support PMCs Through Listing Lift consulting and fractional integration, I partner with teams to: - Design smarter distribution strategies that balance channel mix, profitability, and owner expectations - Audit and optimize OTA listings at scale to improve visibility, conversion, and category placement - Build practical reporting and dashboards for impressions, views, conversion, cancellations, and review performance - Tighten processes between PMS, pricing tools, and channel managers so distribution stops living in a silo - Train in-house teams on listing optimization, merchandising, and reputation management If you’re trying to fix underperforming listings, make sense of Airbnb vs. Vrbo vs. Booking.com, or finally get proactive about distribution instead of reacting to owners and OTAs — I’m here to be your strategic partner, not just another hired gun.