Maxine Minar

Senior Director of Business Development | Hospitality & Real Estate Marketing & Sales Executive | Proficiency in Driving Revenue Growth & Market Expansion

North Myrtle Beach, South Carolina · 11 yrs in STR · Remote

North Myrtle Beach, South Carolina11 yrs in STRremote

About

I’m a hospitality marketing and franchise development executive with a broad background in driving revenue growth, strengthening brands, and expanding businesses. My experience spans brand strategy, communications, human resources, marketing, content management, revenue strategy, and go-to-market planning. I’m comfortable working hands-on to get the job done while also building the teams, departments, and processes that help an organization grow and scale. I enjoy developing people, creating strong foundations, and connecting strategic priorities with practical, measurable outcomes. Throughout my career, I’ve worked to align brand positioning with effective business operations, helping organizations grow while creating meaningful customer experiences. My professional experience also includes residential real estate, where I apply my marketing expertise and understanding of market dynamics to support buyers and sellers. Working across hospitality and real estate has strengthened my ability to adapt, build relationships, and tailor strategies to different audiences and business needs. I’m especially interested in how thoughtful innovation and modern tools can improve customer experience and support sustainable growth. Whether I’m developing a marketing strategy, guiding a business initiative, or helping someone navigate a real estate transaction, I bring a commitment to clear communication, sound judgment, and results. I’m motivated by opportunities to build strong brands, develop talented people, foster lasting relationships, and help organizations and clients move forward with confidence.

Core Skills

Revenue ManagementintermediateGuest ExperienceintermediateOTA OptimizationintermediateChannel ManagementintermediateOwner RelationsintermediateTeam LeadershipintermediateVendor ManagementintermediateForecastingintermediateMarket AnalyticsintermediateYield OptimizationintermediateBrand Development

Experience

Senior Director of Business Development

Grand Welcome

2024-06 – Present

At Grand Welcome, Maxine Minar has held senior leadership roles in Franchise Development and Brand Marketing, including Senior Director of Franchise Development and Senior Director of Brand Marketing & Brand Ambassador. She brings deep experience leading owner growth and retention, guest marketing, and channel management. She also led the launch of a direct-booking website featuring 83 destinations, expanding the company’s reach and creating a new pathway for guests to book directly. Across these areas, Maxine has connected marketing and development strategy with hands-on execution, while building the processes and organizational capabilities needed to support company growth and scale.

Properties managed: 2500

Marketing Director and General Manager

Metacoastal, LLC (Vantage Vacation Rentals, Travel Advantage Network, Beachtree Hotels)

2017-02 – 2024-06

At Metacoastal, I served as General Manager of Vantage Vacation Rentals of South Carolina in Myrtle Beach, overseeing the business’s full P&L, operations, sales, marketing, and property performance. I managed employees, contractors, and day-to-day operations while growing the property portfolio and leading homeowner acquisition efforts. When the company decided to focus on larger divisions following the onset of COVID-19, I assisted with the sale of the properties and returned to a Marketing Director role. As Marketing Director, I led a small marketing team and developed strategies that increased annual reservation-fee revenue by 15% and service-fee revenue by 14%. I directed omnichannel campaigns across email, SMS, ringless voicemail, social media, and digital advertising, and oversaw the launch of two websites designed to increase online revenue. I also managed online travel agency relationships, including Airbnb, Vrbo, and Booking.com, and led reputation-management initiatives. My responsibilities extended across marketing technology and business operations. I managed CMS and e-commerce platforms, websites, databases, cloud-hosting environments, email and automation systems, and AI and machine-learning initiatives. I also led vendor and contract management, RFPs, budgeting, forecasting, and reporting; implemented HubSpot CRM and trained the team in its use; and partnered with sales, product, legal, and finance teams to align marketing with business objectives.

Tools & Software

PMS

Guestyintermediate

Trackintermediate

Streamlineintermediate

Cloudbedsintermediate

Revenue

PriceLabsintermediate

AirDNAintermediate

Key Data Dashboardintermediate

Accounting

QuickBooksintermediate

Guest Comms

Breezewayintermediate

Maintenance

Breezewayintermediate

CRM

HubSpotintermediate

Zoho CRMintermediate

Operations

Monday.comintermediate

Airtableintermediate

Asanaintermediate

Slackintermediate

Other

Google Workspaceintermediate

Microsoft 365intermediate

Canvaintermediate

DocuSignintermediate

Education

University of Mary Washington

BA in Political Science

Towson University

Certificate in Human Resources

Stanford University

Certificate in Magazine Publishing

Certifications

Google Analytics

· Issued 2026-03

Basics in Project Management

SPHR

HR Certification Institute

Chief Operating Officer

PostNewsweek Tech Media

1999-10 – 2006-10

As Chief Operating Officer of Post Newsweek Tech Media, I led the company’s operations and two marketing teams, aligning audience development across print, digital products, and events with the needs of the sales organization. I consistently met or exceeded marketing and sales goals while overseeing technology, human resources, production, customer service, fulfillment, circulation, web development, market research, public relations, and marketing. I directed integrated marketing campaigns across email, direct mail, outdoor, print, web, television, and radio. My responsibilities included developing plans and copy, setting production schedules, managing vendor relationships, overseeing budgets, and analyzing results. I also served as a liaison to major sponsors, building partnerships and ensuring our teams delivered on commitments. In parallel, I managed press relationships, conferences, and speaker opportunities for company experts. I led product launches and relaunches across events, publications, websites, and sponsorships to refresh brands and support readership and revenue. I was also responsible for budgeting, forecasting, and monthly financial reporting to the corporate office. During my tenure, FOSE trade-show attendance grew from 11,000 to 23,000 high-quality attendees in two years.