
✦ Open to Work
General Manager
Miami, Florida · 6 yrs in STR · Remote
I am a hospitality and business operations leader specializing in short-term rentals (STR), with a unique combination of hands-on property management expertise, commercial leadership, and a data-driven approach to business growth. As General Manager of AMMOS Vacation Rentals in Miami, I have led the transformation and scaling of the business from 30 to 75 properties, building three operational divisions and a cross-functional team while establishing the processes, systems, and service standards needed to support sustainable growth. I oversee the full operational cycle, from property onboarding and owner relationships to revenue management, guest experience, vendor coordination, financial performance, and regulatory compliance. My key achievements include increasing occupancy from 57% to 65%, improving RevPAR by 11.2% year over year, and managing more than 1,600 annual reservations. I have also driven technology adoption and workflow automation through platforms such as PriceLabs, Rentals United, and Breezeway, using data and process optimization to improve efficiency, profitability, and the guest experience. What differentiates me in the STR space is my ability to connect hospitality operations with broader business strategy. Before entering vacation rentals, I built my career in the FMCG industry, working with leading companies and brands including Coca-Cola Andina, Mattel, and Danone. That experience shaped my commercial mindset, consumer-centric approach, and ability to manage complex stakeholder relationships. I combine an entrepreneurial mindset with corporate-level discipline, translating strategy into execution, building teams and scalable processes, and turning operational challenges into measurable business results. My focus is on creating sustainable growth while delivering value to property owners, exceptional guest experiences, and stronger business performance.