
✦ Open to Work
General Manager
Miami, Florida · 6 yrs in STR · Remote
I am a business leader with experience spanning commercial management, business development, and operations across the consumer goods and hospitality industries. I combine a strong commercial foundation with an entrepreneurial mindset and a passion for building teams, optimizing processes, and driving sustainable business growth.
General Manager
Ammos LLC · Miami, Fl
2020-07 – Present
* Business Growth: Scaled the managed portfolio from 30 to 75 properties across Miami-Dade and Broward counties, supporting the company’s expansion and operational growth. * Revenue and Performance Optimization: Contributed to improving occupancy from 57% to 65% and increasing RevPAR by 11.2% year over year through pricing optimization and revenue management initiatives. * Organizational Development: Built three operational divisions—Administration, Maintenance, and Customer Service—establishing clear responsibilities, workflows, and accountability. * Team Leadership: Built and led a cross-functional team of nine direct reports, coordinating local employees, remote team members, and more than 20 external contractors and vendors. * Operational Efficiency: Standardized processes, service protocols, inspections, and automated communication workflows to support consistent service delivery as the business scaled. * Technology and Digital Transformation: Led the implementation and integration of operational platforms, including Rentals United, Breezeway, PriceLabs, and property management systems, to improve workflow efficiency and performance visibility. * Customer Experience and Risk Management: Oversaw guest service, incident response, dispute resolution, and regulatory compliance, including Florida vacation rental licensing requirements. * Strategic and Financial Management: Lead business planning, budgeting, financial performance monitoring, and operational decision-making. * Revenue Management: Oversee pricing strategy, occupancy optimization, channel distribution, and revenue performance across Airbnb, Booking.com, and other booking channels. * Operations Management: Direct day-to-day operations across property onboarding, housekeeping coordination, maintenance, guest services, and administrative functions. * People Leadership: Manage team performance, establish objectives and service standards, develop employees, and coordinate external service providers. * Owner Relationship Management: Serve as a key point of contact for property owners, overseeing performance communication, owner reporting, and service delivery. * Process Improvement: Develop scalable operating procedures, performance dashboards, automation workflows, and accountability systems. * Technology and Vendor Management: Evaluate and manage software platforms and external vendors, leading implementations and integrations aligned with business needs. * Compliance and Risk: Oversee adherence to applicable licensing requirements, local regulations, property standards, and guest safety procedures.