✦ Open to Work

Erica Whalen

✦ Open to Work

Revenue Manager | Hotel & Vacation Rentals | Multi-Property Portfolio Management

Winston-Salem, North Carolina · 17 yrs in STR · Remote

Winston-Salem, North Carolina17 yrs in STRremote

About

I’m a hospitality and short-term rental professional with 17 years of industry experience spanning revenue management, owner relations, business development, and property operations. Most recently, I managed revenue and distribution across a multi-property portfolio in diverse U.S. markets, overseeing pricing, forecasting, budgeting, inventory, distribution, and performance analysis. My work contributed to measurable results across multiple markets, with Q1 2026 YoY revenue growth of 25% at a property in Miami, 46% at a property in Phoenix, and 11% at a property in Scottsdale. Earlier in my career, I managed relationships with owners and investors across large vacation rental portfolios in the Orlando market, contributing to the growth of one portfolio from approximately 75 homes to nearly 250. I worked with both existing and prospective owners, advising on property selection, revenue potential, furnishings, design, and property enhancements to increase marketability and maximize performance. I later expanded into the luxury vacation rental market, working with both existing and prospective owners of high-end homes. This combination of revenue management and hands-on vacation rental experience gives me a broad understanding of the STR business, from the individual property and owner investment to multi-property pricing, distribution, and revenue performance.

Core Skills

Revenue ManagementexpertDynamic PricingexpertProperty OperationsexpertOwner RelationsexpertChannel ManagementexpertOTA OptimizationexpertTeam LeadershipintermediateForecastingexpertMarket AnalyticsexpertYield OptimizationexpertData & Reporting

Experience

Revenue Manager

Highgate · Remote

2022-03 – 2026-10

• Managed revenue and distribution across a 750+ key multi-property portfolio in major U.S. markets, with primary responsibility for 280+ keys across Miami, Austin, Phoenix, and Scottsdale. • Managed pricing, forecasting, budgeting, inventory, restrictions, and promotions based on booking pace, demand, seasonality, events, and competitive performance. • Prepared performance reporting, ownership commentary, and STR analysis across occupancy, ADR, RevPAR, MPI, ARI, and RGI. • Oversaw OTA, GDS, corporate, wholesale, and third-party channels, including rate plans, connectivity, promotions, and troubleshooting. • Supported new property openings and onboarding, including PMS configuration, room and rate setup, OTA listings, taxes and fees, and distribution readiness. • Partnered with ownership, Operations, Sales, Technology, and third-party partners to review performance, resolve issues, and identify revenue opportunities.

Sentral Wynwood - Q1 2026 Revenue Growth: 25%Sentral Wynwood - Q1 2026 ADR & RevPAR Growth: 15%Sentral Old Town - Q1 2026 Revenue Growth: 11%Sentral Alloy Midtown - Q1 2026 Revenue Growth: 46%Sentral Alloy Midtown - Q1 2026 RevPAR Growth: 35%

Tools & Software

PMS

Guestyintermediate

Escapiaexpert

Streamlineintermediate

Channel Manager

SiteMinderexpert

Operations

Monday.comintermediate

Asanaintermediate

Other

Google Workspaceexpert

Microsoft 365expert

DocuSignexpert

CRM

Pipedriveintermediate

Revenue

AirDNAintermediate

Education

Southern New Hampshire University

B.S. in Business Administration

Sep 2014 – Apr 2017

Owner Relations Manager

Magical Vacation Homes · Kissimmee, FL - Hybrid

2021-09 – 2022-03

• Managed relationships for a portfolio of 100+ luxury vacation homes within Reunion Resort, serving as the primary point of contact for owners and overseeing property performance and ongoing needs. • Supported business development by working with prospective owners and real estate professionals, conducting property walkthroughs, and presenting revenue projections, property recommendations, and management program benefits. • Managed new home onboarding through rental readiness, coordinating with owners, builders, furnishing companies, Operations and arranging professional photography. • Advised existing and prospective owners on furnishings, design, and property enhancements to increase marketability and revenue potential. • Coordinated property maintenance, repairs, and service needs to protect owner investments and support long-term retention.

Owner Relations Manager

Casiola vacation homes · Orlando, FL - Hybrid

2016-09 – 2021-04

• Managed owner relationships for a portfolio of 150+ vacation homes across the Orlando/Kissimmee market, serving as the primary point of contact for property performance and ongoing owner needs. • Contributed to portfolio growth from approximately 75 homes to nearly 250 by working with prospective owners and real estate professionals, conducting property walkthroughs, and presenting revenue projections, property recommendations, and management program benefits. • Managed new home onboarding through rental readiness, coordinating utilities, internet, builders, furnishing companies, vendors, Operations, professional photography, and Airbnb listing setup. • Advised owners and prospective investors on property selection, revenue potential, furnishings, design, and improvements to increase marketability and revenue potential. • Oversaw property inspections, maintenance, repairs, vendor coordination, owner approvals, business licenses, lodging taxes, and owner documentation. • Led special projects including the design and build-out of the company’s 4,000-square-foot corporate office and the design and furnishing of a vacation rental for the company owner.